OI Insights | Q&A with Award-winning Scenic and Costume Designer Leslie Travers

 
Award-winning Scenic and Costume Designer Leslie Travers. Photo via Linkedin.

Award-winning Scenic and Costume Designer Leslie Travers. Photo via Linkedin.

 

(Santa Fe, NM) - Here at Opera Innovation HQ, there’s one production of Salome by which all others are compared (and we’re not even talking about the artists on stage or in the pit, as incredible as they were). Santa Fe Opera’s 2015 production, designed by Leslie Travers and directed by Daniel Slater, happened to be my introduction to Richard Strauss’ one-act opera. Travers and Slater brilliantly constructed their Salome inside the pre-WW1 world of Freudian-infused Viennese high society, with a revolving set that took this opera goer on psychological journey we’ll never forget. Mr. Slater’s direction was critical to the success of this production, but Mr. Travers’ visual storytelling, fused with Strauss’ music and Hedwig Lachmann’s libretto, made Salome absolutely indelible for us.

I didn’t have the opportunity to meet Mr. Travers until a few years later, but we’ve stayed in touch across social media, and early last year I was thrilled for his upcoming 2020 Rusalka with Ailyn Pérez (we’re hoping Santa Fe will reschedule).

 
 

We’ve shared the global equalizer of COVID together, but our individual experiences remain our own. For far too many, it’s been a terrifying or, sadly, deadly experience. Almost exactly a year ago, the pandemic already sweeping the world, I happened to catch one of Mr. Travers’ first tweets about recovering from this disease. It was a terrible shock since I hadn’t yet personally known anymore who’d been exposed or was ill. I sent a message of support and received a positive message in return, as I watched him continue to work as he recovered through the summer, something we explored further during a phone conversation in early January 2021, with the intent of creating this Q&A. We’re convinced that as terrible as COVID was for him, Travers has undoubtedly emerged an even more dedicated and inspired artist. JM


OI: Based on our conversation in early January, my takeaway then and now was that you've moved to a more powerful place as an artist, a creative. Even after experiencing the terror and unknowableness of COVID-19, I heard fortitude and a sense of excitement in your voice. You mentioned how at the beginning of the pandemic, you'd quickly pivoted to remote with assistants working in Lebanon and Chicago, staying flexible, even as declination letters began to pour in. That, in your words, this beginning of loss was eventually followed by a letting go of what was, creating space for discovery and new ways to move forward and stay active. Depending upon where each of us lives, how 2021 will play out for opera and the population at large remains an open question. How are you approaching the next several months to a year? Any predictions?

LT: Undoubtedly this time had been challenging but I feel highly optimistic.  I have been much more closely involved with companies as they explore the way ahead. Being adaptable and flexible as well as helpful absolutely work best at the moment. I think we will have an uplift of creativity. Look at history.  In the meantime anything we can do to make sure our industries survive is worth pursuing. 

“Art is so much more than an entertainment, it is survival and it gives acceptance of the inevitable. I listened to music when I felt at my most ill and it was a total experience. I lived it.”

OI: I nearly fell out of my chair when you said that you designed a show for La Scala when you were feeling most ill. Many of us have probably wondered  how we'd cope if we were isolated at home, ill with COVID. And then you went and answered that very question - you created, you challenged your situation and did your best to stay on course. Not to embarrass you, but that example of artistic determination is something I'll always remember when faced with difficult challenges, professional or otherwise. You mentioned how this has all positively impacted your creative process, given you greater awareness, insight on how to "be kind to yourself," and the ability to work and produce in a calmer way. Could you speak to these profound personal and professional discoveries?

LT: COVID-19 is a mysterious and brutal illness. You can’t fight it, it does what it wants with you. I was extremely aware of that at the time. In my moments of lucidity within the illness the thought of work gave me some vibrancy. Art is so much more than an entertainment, it is survival and it gives acceptance of the inevitable. I listened to music when I felt at my most ill and it was a total experience. I lived it. That time has left a mark on me in a positive way. I feel enormously happy to be here and to continue with my work. 

“I have had a lot of time to work on process, to look at how I extract or uncover the visual world from an opera. I am cursed, or blessed, with a lot of nervous energy.  Even in lockdown work has  remained a thrill ride of exploration. I guess you channel the attributes you have.” - Leslie Travers

OI: The UK was mostly in lockdown when we spoke, but you mentioned how returning to your London studio was a joy i.e. re-engaging your creative process in a more thoughtful way; that you loved the "layering" of this process i.e. building theoretical and then physical environments for singers to inhabit, interact with and then bring to life through story and music. You also mentioned how "the design process is isolating, not sociable" while the onstage element (presumably in a city or urban area) is the exact opposite, with multiple, one to one and one to many opportunities to listen, interact and collaborate. For years, I've gotten lost in your beautiful Facebook photos of the coast and sea taken from your home in Ballycastle, County Antrim. You actually brought it up when you mentioned how this "rural focus" allows you to concentrate more on the dramaturgy of a given work, "looking at the music in deeper, more concentrated ways with less distraction." You also mentioned how 2020 made this all the more apparent for you, and has changed your work in "a positive way." Would love to hear more about this rural / urban dichotomy, and how it continues to help you in new and perhaps improved ways. 

LT: I like the contrast of working in both environments. The “rural focus” is intense and open. I can ask the big questions of the work here in North Antrim and think freely and playfully. London is executing the work, making models and drawings. I will divide my time between the two places and to explore how this influences and how it enhances my work. 

“Work in progress in the studio. #design #theatre” | Follow Leslie Travers on Twitter.

“Work in progress in the studio. #design #theatre” | Follow Leslie Travers on Twitter.

OI: Having literally survived 2020, the new year is here, as is the potential for better things ahead. What’s happening in your world?

LT: I have been working with the Israel Opera. I’ve delivered a production and I haven’t even been to Israel yet. I feel that I’ve gotten to know the (Israel Opera) staff in a much more personal way. Even over Zoom!  It’s been a joy. I’m also looking forward to opening Die Meistersinger von Nürnberg in Wagner’s home town of Leipzig. It’s a thrill to do Wagner in Germany. I’m also on an exciting adventure with Bartók for Greek National Opera and exploring working in film, but in the right way for me. Right now, I can say that I’m working with a filmmaker in the United States who has a liberating and joyously abstract view of the world.  

 

Read Leslie Travers’ recent interview in The Scenographer magazine.

Follow Leslie Travers on Twitter, Facebook and Instagram.

Opera Innovator: Grammy-Winning Librettist Mark Campbell Keeps Creating in the New Now

 
Librettist Mark Campbell, photographed on Fire Island, New York.

Librettist Mark Campbell, photographed on Fire Island, New York.

(Santa Fe, NM) - When news of Mark Campbell’s librettist prize with OPERA America hit the internet, I sent him a congratulatory Facebook DM. What ensued was a weeks-long conversation that resulted in the wonderful Q&A below. In addition to The Campbell Opera Librettist Prize (COLP), Mark is a man who’s remained just as prolific as he was pre-pandemic, making his ongoing flight into artistic headwinds seem absolutely doable, an inspiration to all of us during these difficult times. With the arrival of new collaborations, operas and another well-deserved 2021 Grammy nomination, this time with composer Paul Moravec for their Sanctuary Road oratorio, we thought a Q&A format would be best, no pun intended. We’re also honored to break some exclusive opera news: Mark’s currently writing a new theatrical song cycle with young, gay composer Matthew Ricketts, inspired by Derek Jarman's book, Modern Nature. Per Mark: “You probably know Jarman as a filmmaker, but he wrote this memoir in 1989-1990 after he’d purchased a fisherman's cottage in a desolate location on the English Channel, soon after he was diagnosed with AIDS.” All this and more revealed below via Mark’s trademark warmth, feeling and humor. JM


OI: How did you and Matthew Ricketts come together to begin creating this song cycle based on Derek Jarman's memoir? Given the context of Jarman's writings, an AIDS pandemic that's never gone away and the magnitude of our current public health disaster, this is a timely if not extremely real brief. You mentioned that this project would be an opportunity to write "more poetic text." Could you expand on that?

MC: When my husband and I moved into our modest home on Fire Island earlier this spring,  I began imagining my little garden here. Around that time, I read a beautifully written article in The New Yorker by Rebecca Mead about filmmaker and gay activist Derek Jarman and the remarkable garden he created at Prospect Cottage, a scrappy fisherman's shack in Dungeness that he had purchased soon after his AIDS diagnosis. Jarman captured his experiences in 1989 and 1990 at this cottage in his very moving memoir, Modern Nature, and as I read the book, I felt inspired to write a song cycle about it. It sings.

Matthew and I had been "courting" each other as composer and librettist for a little over a year, I proposed the idea and he loved it. (By the way, Matthew who received a Guggenheim Foundation Award last year, is a composer to watch!)

Composer Matthew Ricketts. Photo credit: Michael Kuhn

Composer Matthew Ricketts. Photo credit: Michael Kuhn

I had originally thought of the work as a short (4 or 5 songs) song cycle, but the more I write the text, the more I see it as a complete theatrical evening, a contemplative structure similar to the libretto Kimberly Reed and I created for As One. I generally shy away from overt poetry when creating text for operas or oratorios—it tends to call attention to itself and distracts from the music. But with this piece—tentatively titled Unruly Sun—poetry seems right. Of course, I feel many strong personal connections to the story—moving away from a city to escape a pandemic, mortality and the garden, the need for a legacy, a gay man who lost many people to AIDS…the list goes on and on…and the more I enumerate these connections, the more I wince at the obviousness of them.

OI: Let's change directions a bit and talk about West Edge Opera's Aperture program. We love the real-time BTS aspect, tracking almost two dozen original works from the ground up. You're working with composer Kamala Sankaram, breathing life into My Own Country, a longtime dream project that chronicles an immigrant doctor's experiences in Johnson City, Tennessee while caring for people with AIDS during the early years of the crisis. I will sign myself up tout de suite, but what can you share with us about the process thus far? 

MC: As you know, opera companies around the country are trying to find ways to remain connected with their communities during the pandemic. Mark Streshinsky, General Director of West Edge Opera, and his smart and mighty team, came up with the ingenious idea of spending more significant time exploring the process of composers and librettists when they create new operas. They audaciously chose 22 projects to feature and I'm flattered that my name appears on a roster with so many composers and librettists I respect and admire. 

Composer Kamala Sankaram.

Composer Kamala Sankaram.

My Own Country, which I'm creating with the brilliant (and deservedly overworked) composer Kamala Sankaram is a piece I've been dreaming about creating for 25 years. It's based on Dr. Abraham Verghese's 1994 memoir (another memoir!) of the same name and chronicles his experiences as a doctor and an immigrant in Johnson City, Tennessee as AIDS begins to enter the community. Two years ago, New York Theatre Workshop gave Kamala and I a residency to begin work on the opera and I created an outline and she and I wrote a few songs. If WEO awards us a full commission, we would be able to complete this work.  

OI: Several weeks ago, we started talking about your latest world premiere film project with composer Joe Illick and Fort Worth Opera, based in the now familiar universe of zoom. We've seen the extra Broadway World piece, so we'll have extra popcorn on hand as we watch your A-list cast navigate the "virtual comedy" of an online book club discussing The Handmaid's Tale. This sounds delicious and oh so you. 

MC: Oh, I love working with Joe. We wrote two children's operas which are entering the repertoire very quickly. He asked me for an "adult" libretto and I came up with a story about a mean little book club that meets on Zoom for the first time at the end of April, 2020. It's a pretty bleak view about our country during this crisis and the threat of totalitarianism (expressed in the mute button), but I hope you won't notice that with the work of our director Cara Consilvio, our conductor Andy Whitfield and our crazily stellar cast (Brenda Harris, Bill Burden, Donnie Ray Albert, Joyce Castle and Gabrielle Gilliam).  

Composer Paul Moravec and Mark Campbell worked for three years to adapt Stephen King's The Shining. Photo credit: Euan Kerr | MPR News (2016)

Composer Paul Moravec and Mark Campbell worked for three years to adapt Stephen King's The Shining. Photo credit: Euan Kerr | MPR News (2016)

OI: In 2019, we were thrilled when you and Mason Bates won Grammys for The (R)evolution of Steve Jobs. It was also excellent to see you at Santa Fe Opera last summer to congratulate you in person. Interestingly, I watched the 2021 Grammy nominations via Twitter and didn't realize that you and Paul Moravec are nominated for Sanctuary Road, performed by Oratorio Society of New York (librettists not mentioned in Grammy noms, had no idea). Getting the full memo via Facebook (big congrats to you), I realized that it's impossible to keep up with opera's most prolific creative. In addition to a new, third oratorio with Mr. Moravec focused on voting rights, you mentioned a secret opera and The Secret River at Opera Orlando?

MC: Yeah, it's pretty ridiculous that the Grammys fail to credit the librettist for operas or choral works. (The Pulitzer does the same dumb thing, by the way.) Whining aside, I am very pleased with this nod from the Recording Academy for Sanctuary Road, a work I am very proud of. Paul is a master of musical drama and a fantastic collaborator and, yes, we are about to begin work on our third oratorio to complete a trilogy of operas about freedom. (Our second, A Nation of Others, set in Ellis Island in 1921, was to premiere at Carnegie Hall in May, again with the Oratorio Society of New York.)  By the way, we are turning Sanctuary Road into an opera with stage director Dennis Whitehead Darling, who will also be directing The Secret River (music by Stella Sung) at Opera Orlando. The "secret" opera still hasn't been announced but I will say that it is for Des Moines Metro Opera and is a many-acred thing. Other works waiting to premiere are A Sweet Silence in Cremona (composer: Roberto Scarcella Perino); Supermax (composer: Stewart Wallace, co-librettist, Michael Korie); Edward Tulane (composer: Paola Prestini); again and again. and again (composer: Conrad Cummings) and This Lingering Life (composer: Anne LeBaron, co-librettist Chiori Miyagawa).

OI: The Campbell Opera Librettist Prize (COLP) was announced in late July 2020, in association with OPERA America. The competition opens up December 15th, with the winning librettist selected by a panel of independent experts in May 2021. We did the "opera librettist award" Google and 95% of the entries on that first page were for this award! So, in addition to brilliant branding, what was the inspiration for this nearly only one of its kind recognition for opera librettists? 

MC: I've been very fortunate in that a number of my works (Silent Night, The Shining, The (R)evolution of Steve Jobs, Sanctuary Road, Elizabeth Cree, As One—and more) generate decent income in royalties and will continue to do so after I'm gone. As I was preparing my will about a year ago, I thought about what I might be able to contribute to the future of American opera. It's no secret that I've been and continue to be an advocate for librettists through the Dramatists Guild's Librettist Initiative, which I co-chair with librettist Michael Korie. It was probably through my work there, that I identified that there are no awards specifically for opera librettists. So I decided to create one. And fund it. Our industry has some truly brilliant librettists working in it now; I view the COLP as a way for opera to build on that by continuing to attract the best theatre writers. 


Learn more and apply for OPERA America’s Mark Campbell Opera Librettist Prize.

Tickets now available for the 14-24JAN digital streaming of Bernadette's Cozy Book Nook.

Press Contact: Barbara Hogenson | (212) 874-8084 | BHogenson@aol.com 

Visit markcampbellwords.com

 

 

 

 

Librettist Mark Campbell on Pop Music, Opera and 'the Lucy/Jessie Saga' of it all

 
Photo: Frances Marshall, Final Note Magazine.

Photo: Frances Marshall, Final Note Magazine.

(Santa Fe, NM) - In August 2015, I met librettist Mark Campbell at the press conference for The (R)evolution of Steve Jobs, his opera with composer Mason Bates. Consulting with Santa Fe Opera public relations, I took photos of the gents, live tweeted and (with coworker Anh Lê) launched the first live Periscope broadcast of a breaking news event by a North American opera company. Fast forward through (R)evolution workshops at the San Francisco Conservatory of Music in September 2015 and September 2016, the 2017 Santa Fe Opera world premiere, in addition to the workshops, events and 2019 world premiere of Opera Parallele’s Today it Rains. Together, these events span the five years that my partner and I have become better acquainted with Mark’s landmark work, his authentic warmth, one-of-a-kind wit and a killer sense of humor. We’re glad to be friends as well as fans.

When I launched this series, I’d hoped Mark would agree to share his ideas (so grateful he did). Shortly after (R)evolution’s world premiere, I asked if he thought his and Mason’s opera could be successful on Broadway. “YES!” As Mark shares below, The (R)evolution of Steve Jobs did, in fact, find its inspiration in pop music. Without further delay, a Grammy-winning librettist with some brilliantly crystallized thoughts. - JM


By Mark Campbell

What a useless and corrupting little label “pop music” is. The word reared its ugly short head around 1926, reduced to a three-letter palindrome from the phrase “music with popular appeal,” and was devised by marketeers to distinguish music that you could hum or dance to from an equally inane label, “Classical music,” which might break your ears off. Separating music into labels like this does a disservice to both: pop music is considered cheap and lowly but fun and Classical music intellectual but boring. The comparison kind of reminds me of the Stephen Sondheim lyric from Follies, “The Story of Jessie and Lucy.”

“You see, Jessie is racy
But hard as a rock.
Lucy is lacy
But dull as a smock.
Jessie wants to be lacy,
Lucy wants to be Jessie.
That's the pitiful précis.
It's very messy.
Poor sad souls,
Itching to be switching roles.
Lucy wants to do what Jessie does,
Jessie wants to be what Lucy was.”

 When we try to apply the term “pop” to music composed for opera it becomes even more complicated. For a very long time—indeed throughout most of opera’s history—opera music was considered pop music. People listened to arias from operas as they would listen to the latest hit from Taylor Swift today. Sadly, critics and academics started to condemn anything that might be perceived as pop music in opera as frivolous and pandering about the same time audiences began to condemn contemporary opera for its lack of “tunes.” It’s the “Lucy/Jessie saga” all over again. And that has pretty much created a lose/lose situation for opera. 

 It has also created a horrible struggle when we have to find words to describe a new work. We are sometimes forced to use the word “accessible” to define a composer’s sound, lest we scare off our audience and sell no tickets. But “accessible” only means “similar to music you’ve heard before,” which reduces the composer’s voice by making it seem unoriginal. And composers get the damned if you do/damned if you don’t scenario when they are taught to write as complicated and alienating as they can to appease critics’ and academics’ claim of superiority over audiences. 

 My own work as an opera librettist isn’t seriously affected by this issue. But what actually makes a tune a tune is not how the notes are arranged but an audience’s familiarity with it—or how often a composer chooses to repeat a melody. And the repeat of a melody usually requires a librettist to know how to write using song structure in which sections of songs repeat in scansion and rhyme scheme—like you find in “pop music.” 

 There should be no shame in stealing from pop music. There should be no shame if a composer hears a sound in pop music that will help them tell a story truthfully. Mason Bates’ music for The (R)evolution of Steve Jobs certainly finds inspiration in pop music—but it also perfectly captures the period and the soul of its titular subject; and there is not a moment in that score that isn’t a challenging and complex as any in the modern repertoire. Similarly, Paul Moravec’s brilliant music for the score of The Shining contains true arias—even those that follow the pop song structure of AABA. But it always does what the story demands and never panders or strives to be “accessible.”

Since I don’t believe in the separation of pop music and Classical music and love both forms, I don’t think one or the other can save opera. What will save opera—if it needs saving—is music by composers that doesn’t fall on either the Jessie or Lucy side of these labels.  Opera will only succeed if composers are good storytellers and continue to write in their own voices. And…if we tell stories that are relevant to the times in which we live.   

Mark Campbell is represented by The Barbara Hogenson Agency

Visit markcampbellwords.com

Mark Campbell at The Santa Fe Opera | August 10, 2019 | Photo: James Mowdy

Mark Campbell at The Santa Fe Opera | August 10, 2019 | Photo: James Mowdy

















 

What Could Opera Learn From Pop Music?

 
Teatro di San Carlo de Napoli’s production of Bellini’s Norma, Teatre Principal, Palma, Spain (June 2018).

Teatro di San Carlo de Napoli’s production of Bellini’s Norma, Teatre Principal, Palma, Spain (June 2018).

By James B. Mowdy

(Santa Fe, NM) - When I arrived in Paris last summer to see what were thought to be French pop icon Mylène Farmer’s final concerts, I didn’t realize how these experiences would not only transform how I see pop music, but opera, too.

Mylène Farmer 2019 began with “Coming from the Vortex,” our alien queen Mylène arriving onstage in a glowing orb lowered from the ceiling, followed by two hours of highly choreographed, Jean-Paul Gaultier-costumed extravaganza - successive, visually impactful vignettes with uniquely talented musicians and dancers. The finale was the dramatic full circle of "L’Horloge,” a poem by Baudelaire set to the music of decades-long collaborator Laurent Boutonnat, as well as the explosive opening of her first 1989 tour. Like the high priestess of the Druids, the high priestess of French Pop seemed to channel Bellini’s Norma, exiting the stage though a massive wall of projected flames augmented by billowing steam or smoke, climbing to the top of her own funeral pyre. After seeing this concert twice at Paris’ La Defense Stadium, I realized that the French word “spectacle” would forever describe the incomparable career bookend I shared with 50,000 fans over two nights. Stepping back a bit, Mylene’s oeuvre has always been quasi operatic in vocal style (high soprano), dramatic video visualizations and her ability to make an arena intimate. For over 30 years, across screens and on stages in the French speaking world, Mylène has presented universal human themes, touching on revolution, rebellion and renewal. The dark and the light. Sex, blood, murder, death and various forms of rebirth. If that’s not operatic, I don’t know what is.

WATCH: Mylène Farmer performs “L’Horloge,” the finale of her “Mylène Farmer 2019” series of concerts and the final performance of her Paris residency (June 22, 2019).

After seeing Mylène for the second and final time, I returned to my Air BNB between Opéra and Place Vendome, but not before having the foresight to video some of these operatic thoughts in front of the Palais Garnier Opera House (swipe left until you reach the 8th video).

Et voilà, the perfect segue…

Fast forward to April 2020. Isolated in New Mexico, the pandemic spreading, I accidentally discovered Christine and the Queens’ new EP as short film, the brainchild of “Chris” herself (a.k.a. songwriter, dancer, and creative extraordinaire Héloïse Adelaïde Letissier). Filmed entirely on the premises of the Palais Garnier de l’Opéra de Paris, “La Vita Nuova” is, in fact, an opera of sorts, augmented by visually arresting moments and incredible dance sequences, all powered by five of Chris’ dreamy, activated electropop cuts sung in English, French and Italian. Letissier says this in the New York Times, relating a preliminary conversation she had with director Colin Solal Cardo: “ I want to use the postcard of Paris, and I want to be the broken clown inside it. And then a faun will haunt me.”

Héloïse Adelaïde Letissier and actor Félix Maritaud as The Fauna begin their ill-fated entanglement atop the Palais Garnier in Christine and the Queens’ La Vita Nuova, a short musical film released on February 27, 2020, directed by Colin Solal Cardo…

Héloïse Adelaïde Letissier and actor Félix Maritaud as The Fauna begin their ill-fated entanglement atop the Palais Garnier in Christine and the Queens’ La Vita Nuova, a short musical film released on February 27, 2020, directed by Colin Solal Cardo. Photo: Vogue Magazine and Christine and the Queens.

In the opening shot, the Paris skyline in sight, the gorgeous dandy Chris encounters The Fauna, a mystical creature with lustful intent (as above). Loosely drawing from Dante’s work, a series of fabulous sequences follows, viewers literally falling into the Paris Opera Ballet’s dance studio with Chris, then onto the Garnier stage, into the Grand Foyer and then into the bowels of the building. At this point, she sucks the creature’s life away to herself become a lustful Fauna who pines for vocalist Caroline Polachek in the title track’s club-like sequence that Vogue dubbed as Thriller meets Paris is Burning. Is it a classic text fairy tale set to pop music? A “fever dream”, as described by an artist who “(likes) to think of everything as a novel” because she enjoys them? A melding of dramaturgy, fantasy, pop and dance set in the one of the world’s greatest monuments to classical arts?

Yes.

And we should factor in how many Christine and the Queens fans might now consider a visit to Opéra de Paris, based upon how beautifully La Vita Nuova showcases - and markets - it and the art that’s created there. The same could be said for Kylie Minogue’s Music’s Too Sad Without You, filmed at Venice’s famed Teatro La Fenice in 2018 (this Kylie fan’s interest doubled).

Yes, Christine and the Queens is one of France’s hottest pop acts and La Vita Nuova is an incredible achievement. However, Letissier isn’t an opera singer and her work isn’t considered operatic. But like Queen of French Pop Mylène Farmer, she creates musical connectivity to a visual story as a composer and librettist might, drawing upon universal human themes often found in literary works of high renown, their art songs for our time. And we can’t forget that when opera arrived, it was the pop music of its day. Now that operatic performance is mostly banished from the stage (as we knew it and for an unknown period of time), what could 21st century opera learn from contemporary pop music and the pop music concert experience? To create greater appeal and adoption by global audiences in a world primed for reconnection through music? To become a better, more widely appealing and durable art form?  

This is the open question we’ve posed to several professionals, all of whom have deep operatic experience and training, as well as an understanding of pop music’s unifying power and mass, cross-cultural resonance. Each individual has been encouraged to utilize their personal definition of pop music. Their interpretations and/or opinions will center around their primary area of expertise (or not, that’s their call). Looking forward to their thoughts i.e. how does opera innovate, perhaps borrow elements of pop music that make the most sense, evolving into something that still includes classical voice?  Our first contributor’s thoughts arrive soon. In the meantime, watch Christine and the Queens’ La Vita Nuova and, like opera, enjoy the visit to a visually arresting sound world. JM


 

Finding Our Frosting: Frisson Films' Visual Brand Identity Process

 
Frisson_top .jpg

By Elyse A. Kakacek and Ryan Rivard

(New York, NY) - Classical music is facing some considerable growing pains during these unexpected times. Of course, there’s no shortage of things to mourn, but at Frisson Films we are determined to move towards a brighter future. 

Frisson Films is a non-profit organization that is focused on the filmed expression of classical music. But more than that, we want to be an agent of change in the way we represent classical music through more modern avenues, bucking classical’s more traditional norms.

Our industry has been shackled to racist, socioeconomic, and sexist inequalities for its entire existence. The pandemic and Black Lives Matter movement have brought our brokenness into sharp focus, accelerating change, which could redefine classical music for the first time in a long time.

With performance spaces shuttered, classical musicians have a rare opportunity to pause, leave dead weight behind and realign our passion for the art form.

At Frisson Films, we see the evolution of classical music through film, as well as other, new and unexpected mediums. For us, it’s the tailor-made film score inside every waking moment - our heart strings play, feelings externalize, cells vibrate. If you haven't heard the word before, “frisson”, the French word for “shiver,” is the scientific term for a physical response to being moved by sound or sight. We live for these musical chills, more commonly known as goosebumps.

Our goal was to capture and translate these core beliefs and intentions into Frisson’s visual brand identity.

A dear mentor and voice teacher used to say “you need something to put the frosting on.”  I took this to mean that no amount of glitz, glamour or "hype" could ever replace the essence of music, expressed effectively, and what it does for and to people. In the same way, no amount of  branding would matter if Frisson wasn’t already the amazing double chocolate fudge layer cake and company of our dreams. Let’s start our discussion here…

Loving our cake

When filmmaker Ryan Rivard and I founded Frisson Films in New York City, our goal was to incite the discovery of classical music by expressing it visually, through film. Collaborating with artists of all disciplines and genres, we empower classical musicians to express themselves without preconceived ideas of how classical music should be expressed - we don’t believe in boxes.

Once a year, we screen Frisson’s projects for live audiences at a Greenpoint, Brooklyn warehouse. Over the last two years, we’ve released multiple mixed-media short films: L’Eraclito Amoroso (2018), Behold the Archer’s Skill (2019) and Don’t you weep when I am gone (2020), the latter being our most recent film and favorite project to date. Don’t you weep when I am gone features acclaimed baritone Will Liverman’s performance and personal arrangement of the traditional African American spiritual. Liverman was most recently heard as Papageno in The Magic Flute at the Metropolitan Opera, we were so honored to have him on our screen. Thus far, our films have inspired many viewers to continue exploring classical music, key to our ROI, and two films screened in the UK, at the Everyday Arias and The Beeston Film Festival (2019/2020).  Frisson's use of film has also inspired other artists to embark on similar explorations. Along the way, we’ve cultivated a community of musicians, filmmakers, and artists all willing to experiment, which has become as important as creating our own, one-of-a-kind films. 

Finding our frosting

As Ryan and I became more aware of our unique positioning, it became clear that we needed to find the aforementioned frosting for our cake — to visually represent, with integrity, the essence and ethos of Frisson as described up to this point, while still resonating with our artists and audiences.

One of the first creatives to enter our consideration was designer Joe Bradford. Based in Providence, Rhode Island, Joe is a Design Manager for Hasbro Games.  Ryan and Joe had long-standing artistic respect for one another, so we knew we were in good hands when we asked him to come onboard.

In addition to designing our visual brand identity, Joe contributed other elements like the poster design for L'Eraclito Amoroso. The film marked Frisson Film’s UK and European debut in October 2019, screening in partnership with Everyday Arias at L…

In addition to designing our visual brand identity, Joe contributed other elements like the poster design for L'Eraclito Amoroso. The film marked Frisson Film’s UK and European debut in October 2019, screening in partnership with Everyday Arias at London’s Closeup Film Center and Nottingham’s Beeston Film Festival.

We began by sending Joe three things: a spec sheet referencing simple and striking designs, the definition of frisson and a photo of hairs standing on end. Then we dove headfirst into all the details. The three of us agreed that one of classical music’s biggest barriers to entry is its traditional aesthetic.  “As someone who didn't grow up with the genre, it often felt stuffy, exclusive, or out of reach,” Joe said. “I'm excited by the ideas of approachability and inclusion…Frisson Films' efforts to break the mold with a modern, inclusive aesthetic that enables people to discover a genre they might not have otherwise."  

We asked him to share some insight on his design process: “I began the Frisson logo design process with a round of digital exploration creating logo concepts with perfectly set typefaces, moving around vector anchor points with mouse and keyboard, adding filters and noise with the intention of simulating the look of goosebumps.” Unfortunately, it didn’t go as planned. “When reviewing the work a few days later, it felt cold, overthought and disconnected from the idea of classical music.”

We returned to the drawing board and settled on a revised goal for Frisson’s visual identity. After this conversation, Joe realized that the logo needed to be produced by hand.

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Per Joe: “The goal for the Frisson Films visual identity was (for it) to resonate honesty and fervor, much like the creation and performance of classical music itself. It needed to be a statement of creative passion, perfect with imperfections. And so with this clearer vision of what the logo was trying to embody, I went to work on how to communicate that through the medium of pencil on paper."

When Joe sent over a gallery of possible logos, the choice was immediately obvious for us. “The choice of cursive was chosen as a signifier for speed and excitement, (bringing) to mind a vision of someone pouring out over sheet music, frantically making marks, the music in their head playing faster than the pencil can move across the sheet of paper.” It was honest, passionate, simple and resonated deeply. And yes, it gave us the requisite goosebumps!

Joe also shared that “the lines which ground the logo serve as an abstract motif of a music staff, and reinforce the idea that Frisson is lifting or rising.” We couldn’t agree more. When Frisson audiences, artists and fans see our logo, we hope this sense of movement transmits, but we also hope they hear a crescendo, or perhaps a bow quickly sweeping across violin strings. Allegro?!

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The final product. Visual brand design by Joe Bradford.


Experience our films (without paywall) via links above or here. Follow us on Instagram to stay updated on new projects releasing in the coming months, including a fully animated short film by Joe Bradford, set to a commissioned acapella piece for voices by New York composer Nathaniel Adams. We also have a special quarantine project to announce soon, and we’ve begun working on the planning stages of a filmed, full-length new opera by composer Dan Felsenfeld and librettist Bea Goodwin

If you’re moved and able, please consider a donation to help us fulfill our mission of inciting curiosity for classical music, film and the multitude of ways it is visually expressed. 


Elyse Anne Kakacek is a Co-Founder and Co-Artistic Director at Frisson Films. An American soprano living and working in New York City,  “Kakacek sets her smoldering lyricism into flame” (OperaWire) with her solo album Untethered, available on Spotify, iTunes and Amazon. Follow Elyse on Instagram at @frissonfilmsorg and @furelysek545.

Filmmaker Ryan Rivard is a Co-Founder and Co-Artistic Director at Frisson Films. Based in Queens, Ryan is a Producer at Reel Works, a non-profit that mentors and trains New York City youth in filmmaking. Follow Ryan on Instagram at @ryanrivard.

Joe Bradford is a multidisciplinary designer and musician based in Providence, Rhode Island. Joe is currently a Design Manager for Hasbro Games where he has helped make your favorite board games for nearly a decade. Follow Joe on Instagram at @joebradford.