COVID-19

OI Insights | Q&A with Award-winning Scenic and Costume Designer Leslie Travers

 
Award-winning Scenic and Costume Designer Leslie Travers. Photo via Linkedin.

Award-winning Scenic and Costume Designer Leslie Travers. Photo via Linkedin.

 

(Santa Fe, NM) - Here at Opera Innovation HQ, there’s one production of Salome by which all others are compared (and we’re not even talking about the artists on stage or in the pit, as incredible as they were). Santa Fe Opera’s 2015 production, designed by Leslie Travers and directed by Daniel Slater, happened to be my introduction to Richard Strauss’ one-act opera. Travers and Slater brilliantly constructed their Salome inside the pre-WW1 world of Freudian-infused Viennese high society, with a revolving set that took this opera goer on psychological journey we’ll never forget. Mr. Slater’s direction was critical to the success of this production, but Mr. Travers’ visual storytelling, fused with Strauss’ music and Hedwig Lachmann’s libretto, made Salome absolutely indelible for us.

I didn’t have the opportunity to meet Mr. Travers until a few years later, but we’ve stayed in touch across social media, and early last year I was thrilled for his upcoming 2020 Rusalka with Ailyn Pérez (we’re hoping Santa Fe will reschedule).

 
 

We’ve shared the global equalizer of COVID together, but our individual experiences remain our own. For far too many, it’s been a terrifying or, sadly, deadly experience. Almost exactly a year ago, the pandemic already sweeping the world, I happened to catch one of Mr. Travers’ first tweets about recovering from this disease. It was a terrible shock since I hadn’t yet personally known anymore who’d been exposed or was ill. I sent a message of support and received a positive message in return, as I watched him continue to work as he recovered through the summer, something we explored further during a phone conversation in early January 2021, with the intent of creating this Q&A. We’re convinced that as terrible as COVID was for him, Travers has undoubtedly emerged an even more dedicated and inspired artist. JM


OI: Based on our conversation in early January, my takeaway then and now was that you've moved to a more powerful place as an artist, a creative. Even after experiencing the terror and unknowableness of COVID-19, I heard fortitude and a sense of excitement in your voice. You mentioned how at the beginning of the pandemic, you'd quickly pivoted to remote with assistants working in Lebanon and Chicago, staying flexible, even as declination letters began to pour in. That, in your words, this beginning of loss was eventually followed by a letting go of what was, creating space for discovery and new ways to move forward and stay active. Depending upon where each of us lives, how 2021 will play out for opera and the population at large remains an open question. How are you approaching the next several months to a year? Any predictions?

LT: Undoubtedly this time had been challenging but I feel highly optimistic.  I have been much more closely involved with companies as they explore the way ahead. Being adaptable and flexible as well as helpful absolutely work best at the moment. I think we will have an uplift of creativity. Look at history.  In the meantime anything we can do to make sure our industries survive is worth pursuing. 

“Art is so much more than an entertainment, it is survival and it gives acceptance of the inevitable. I listened to music when I felt at my most ill and it was a total experience. I lived it.”

OI: I nearly fell out of my chair when you said that you designed a show for La Scala when you were feeling most ill. Many of us have probably wondered  how we'd cope if we were isolated at home, ill with COVID. And then you went and answered that very question - you created, you challenged your situation and did your best to stay on course. Not to embarrass you, but that example of artistic determination is something I'll always remember when faced with difficult challenges, professional or otherwise. You mentioned how this has all positively impacted your creative process, given you greater awareness, insight on how to "be kind to yourself," and the ability to work and produce in a calmer way. Could you speak to these profound personal and professional discoveries?

LT: COVID-19 is a mysterious and brutal illness. You can’t fight it, it does what it wants with you. I was extremely aware of that at the time. In my moments of lucidity within the illness the thought of work gave me some vibrancy. Art is so much more than an entertainment, it is survival and it gives acceptance of the inevitable. I listened to music when I felt at my most ill and it was a total experience. I lived it. That time has left a mark on me in a positive way. I feel enormously happy to be here and to continue with my work. 

“I have had a lot of time to work on process, to look at how I extract or uncover the visual world from an opera. I am cursed, or blessed, with a lot of nervous energy.  Even in lockdown work has  remained a thrill ride of exploration. I guess you channel the attributes you have.” - Leslie Travers

OI: The UK was mostly in lockdown when we spoke, but you mentioned how returning to your London studio was a joy i.e. re-engaging your creative process in a more thoughtful way; that you loved the "layering" of this process i.e. building theoretical and then physical environments for singers to inhabit, interact with and then bring to life through story and music. You also mentioned how "the design process is isolating, not sociable" while the onstage element (presumably in a city or urban area) is the exact opposite, with multiple, one to one and one to many opportunities to listen, interact and collaborate. For years, I've gotten lost in your beautiful Facebook photos of the coast and sea taken from your home in Ballycastle, County Antrim. You actually brought it up when you mentioned how this "rural focus" allows you to concentrate more on the dramaturgy of a given work, "looking at the music in deeper, more concentrated ways with less distraction." You also mentioned how 2020 made this all the more apparent for you, and has changed your work in "a positive way." Would love to hear more about this rural / urban dichotomy, and how it continues to help you in new and perhaps improved ways. 

LT: I like the contrast of working in both environments. The “rural focus” is intense and open. I can ask the big questions of the work here in North Antrim and think freely and playfully. London is executing the work, making models and drawings. I will divide my time between the two places and to explore how this influences and how it enhances my work. 

“Work in progress in the studio. #design #theatre” | Follow Leslie Travers on Twitter.

“Work in progress in the studio. #design #theatre” | Follow Leslie Travers on Twitter.

OI: Having literally survived 2020, the new year is here, as is the potential for better things ahead. What’s happening in your world?

LT: I have been working with the Israel Opera. I’ve delivered a production and I haven’t even been to Israel yet. I feel that I’ve gotten to know the (Israel Opera) staff in a much more personal way. Even over Zoom!  It’s been a joy. I’m also looking forward to opening Die Meistersinger von Nürnberg in Wagner’s home town of Leipzig. It’s a thrill to do Wagner in Germany. I’m also on an exciting adventure with Bartók for Greek National Opera and exploring working in film, but in the right way for me. Right now, I can say that I’m working with a filmmaker in the United States who has a liberating and joyously abstract view of the world.  

 

Read Leslie Travers’ recent interview in The Scenographer magazine.

Follow Leslie Travers on Twitter, Facebook and Instagram.

OI Insights | Why Santa Fe Opera’s New Hire is Seismically Good News

(Santa Fe, NM) - On February 12th, The Santa Fe Opera announced that it had hired The Dallas Opera’s David Lomelí as its new Chief Artistic Officer, consolidating the roles previously held by Artistic Director Alexander Neef (now leading Opéra de Paris) and Director of Artistic Administration Brad Woolbright, who retired in December 2020.

Lomeli.jpg

Santa Fe Opera Appoints Chief Artistic Officer

By Mark Tiarks for The New Mexican (13FEB2021)

Lomelí’s years of artistic and artistic administration success, which includes a robust, globally-recognized singing career and the founding and exponential growth of The Dallas Opera’s wildly successful, YouTube-based TDO Network (boasting 28 weekly shows and 90 million views) is complimented by international marketing and computer science engineering degrees from Spain and Mexico, respectively. A seismic new hire, in our opinion. Lomelí, a quadruple threat rarely seen in opera, arrives in Santa Fe at a pivotal and eventful moment in the company’s history.

Santa Fe is a unique house with a unique story. A summer festival that functions more like a full-season, A-level house, we branded Santa Fe as the Davos-Sundance of Opera, based upon where it sits, literally and figuratively, in the global opera universe. For most opera companies and professionals, 2020 was a shared annus horribilis. But, Santa Fe punched well above its weight, pivoting to a hybrid, digital summer apprentices program, as well as the Songs from The Santa Fe Opera series, which celebrated 2020’s five (5), originally scheduled operas from its high desert stage with remote performances and interviews from around the world, notably before Metropolitan' Opera’s Met Stars Live debuted.

In the fall, stunning Opera For All Voices programming arrived. “Is This America,” a film showcasing Chandler Carter and Diana Solomon-Glover’s “This Little Light of Mine,” a one-act opera portraying key events in the life of voting rights activist Fannie Lou Hamer, screened in partnership with CCA Santa Fe just before the November election. In February, OFAV’s Key Change, one of the country’s best podcasts, began its third season exploring the development of new OFAV works while keeping a finger on the pulse of social justice, immigration and the state of our union (more on this breakthrough podcast soon).

With an eye to the coming summer season, General Director Robert K. Meya shared that Santa Fe Opera is heavily invested in a COVID-safe 2021 season, having created a new position - COVID Compliance and Safety Officer - to manage new protocols developed with CHRISTUS St. Vincent, partnering with Production Safe Zone “to conduct testing and help maintain performer and worker social distancing protocols.”

Santa Fe Opera is effectively in the process of creating the world premiere of a proprietary, safety-first opera brand experience - a thrilling business, health, science, performing arts and human interest story like no other, and just in time for Mr. Lomelí’s arrival. We’ve no inside information on Mr. Lomelí’s full Chief Artistic Officer responsibilities or his specific plans, but OI Insights would like to the first to highlight some clear, additional business wins. Full disclosure: we’ve not yet had the opportunity to formally meet Mr. Lomelí and these thoughts are based upon publicly available information.

Optics

I’m hard pressed to think of another US-based, Latinx person at Mr. Lomelí’s level of artistry, artistic leadership and experience in the business of opera (this Mexican-American cheered when he heard the news). Santa Fe Opera is an increasingly diverse place to work, especially when fully staffed during the season, but leadership positions haven’t always been as representative of multicultural New Mexico. Given this, Mr. Lomelí’s arrival is right on time; he will not only build upon his success at The Dallas Opera and abroad, but bring critical diversity insights and best practices with him. Per Opera News:

“His tenure at The Dallas Opera marked the first time in the history of an American opera company that a Latino has held a top position at a Level 1 opera company. Lomelí serves as a Strategic Committee Member with OPERA America’s ALAANA (African, Latinx, Arab, Asian and Native American) Steering Committee and is committed to enhancing opera and the opera industry through increased diversity and equitable practices.”

- Opera News, February 12, 2021

Mr. Lomelí’s standing in the industry as a Latinx person, coupled with the aforementioned OPERA America service, it would not be a stretch to say that he could be Santa Fe Opera’s de facto Chief Diversity Officer. At the very least, he will be able to provide fellow members of Santa Fe leadership, his Human Resources colleagues (as well as board members and staff) with on point guidance, based upon his experience with these best practices in the opera space, which every American company worth its salt must actively engage, embrace and grow.

Expertise

As detailed in various articles written about Mr. Lomelí’s impending arrival, he brings a diversified portfolio of experience, credentials and business success to the table. But no two companies are the same and Santa Fe Opera presents unique opportunities.

Over the course of his career, Lomelí appears to have taken calculated risks and forged new paths. Based upon his use of TDO social media, he’s effectively become one of its most recognized faces, and his clear understanding of public relations - his use of personal PR as well as a publicist - demonstrates the importance he places on telling a compelling, real-time story not only for himself but for his brand. Applying this to TDO Network’s raison d’être, the initiative was born due to a lack of substantial TDO video archives and a reluctance to begin creating expensive digital opera. Given these realities, Lomelí and his team ideated and executed a programming vision that not only employs talented creatives, many of whom are out of work opera singers, but also creates real-time space and conversation around some of opera and American culture’s hot button topics - equity, inequality and race - during one of our nation’s most hot button times (cue the OFAV Key Change synergies).

Shockingly, there are only a few other regularly-seen ‘face of the brand’ individuals in opera. Some who come to mind are San Francisco Opera’s Matthew Shilvock, Fort Worth Opera’s Afton Battle, Glimmerglass Festival’s Francesca Zambello and a certain gent in New York City. As General Director, Mr. Meya appeared throughout 2020’s digital programming and is regularly identified as Santa Fe Opera’s chief executive. However, given Mr. Lomelí’s regular #FOTB appearances across the TDO Network and his deft use of social media and public relations for himself and his brand, SFO is almost certainly considering how to harness the success of this opera world influencer, recreating and growing the global digital success first born in Dallas .

Even with high-dollar investments in a COVID-safe SFO brand experience this summer, there’s every reason for the company to also invest in its digital capabilities now that the pandemic has forever changed how we consume - and accept - alternatives to live performance. Leveraging Lomelí’s global network, SFO could digitally introduce itself into new homes, regions and spheres of influence (i.e. global business), elevating itself to the worldwide omnimedia prominence and resonance it deserves, while still remaining place-based and fully associated with The City Different. If, of course, Santa Fe Opera wants this, as we stated in our 2019 blog. The results could be on par with TDO Network and Met Opera, making Santa Fe Opera a Top Five, globally-recognized opera brand with the ability to monetize its prominence (today’s Scott Galloway-esque prediction). We’re hoping SFO is audacious enough to consider and make it a reality.

Vision

Continuing in the spirit of the last section and based upon his reported global consulting, Mr. Lomelí undoubtedly sees the world as his operating environment, not just New Mexico, the Southwest or even the United States. Santa Fe Opera has been steadily building its working relationships with Europe since Mr. Meya became General Director, which has been exciting to watch and critical to the growth of SFO’s global footprint. In addition to key European relationships, Mr. Lomelí’s ready access to and standing in the Spanish-speaking opera, business and cultural worlds means that Santa Fe Opera could become The Americas’ most influential opera company. A thought: Monocle Magazine’s annual soft-power issue ranks “how well countries project themselves abroad.” In the same way, with a bilingual digital network, Santa Fe Opera could create indelible velocity of message, projecting its own brand of soft, multi-cultural power around the world, but specifically across North and Latin America, becoming a unifying force for American opera and, more critically, Opera in the Americas. Our recent, frank assessment of this country’s flagship opera company makes this a strategic objective worth considering and most certainly a goal that’s within reach. If I was formally advising the company, this would be the hill I’d jump up and down upon.

Mr. Lomeli from a recent ABC News article, speaking to opera generally and The Dallas Opera Network:

"It's a business that doesn't have a lot of clues on how to do this," Lomeli said. "We debunk myths, and a lot of people who are following us are around the globe…singers or people who are just starting (to watch)."

Mr. Lomeli probably recognizes that the opera world is watching and studying his particular approach to opera innovation (as they should), while he continues to write the book on building a dominant, glocal brand, perhaps even beyond opera-world recognition. As suggested above, the bilingual or multi-lingual expansion and exportation of Santa Fe Opera’s one of a kind ethos, with emphasis on multi-cultural New Mexico, could power connection through bold performance, pop up experiences, brand partnerships and omnimedia, scaling the brand to new and dizzying heights.

A clue: how do national tourism efforts work in the global travel market?

JM for OI Insights

CCA Santa Fe Brings "UnShakeable" Hope to Our Pandemic Lives

Santa Fe Opera illustration; renderings by Wilberth Gonzalez | The Santa Fe New Mexican, April 8, 2016

Santa Fe Opera illustration; renderings by Wilberth Gonzalez | The Santa Fe New Mexican, April 8, 2016

(Santa Fe, NM) - We’re coming into our seventh month of an out of control American pandemic. When the reality of COVID-19 became clear in March, one of the very first things that came to mind was composer Joe Illick’s and liberettist Andrea Fellows Fineberg’s opera UnShakeable; I had the opportunity to see its 2019 production at SITE Santa Fe. The global pandemic in Illick and Fellows-Fineberg’s opera is different, but just as devastating; “Erasure” leaves an indelible mark, robbing human beings of their memories, identities and shared experiences. The same is true for COVID-19, but with the added possibility of death. In both cases, human history is impacted, altered, redirected.

To say I’m “thrilled” that the Center for Contemporary Arts in Santa Fe is screening UnShakeable as part of its pay-per-view “Living Room Series” tonight isn’t exactly right. “Grateful” is a better word, but hold that thought. From The Santa Fe Opera’s press release:

“Set in an abandoned theater in New Mexico 25 years in the future, UnShakeable is the story of Wyatt and Meridian, Shakespearean actors and former lovers who have varying degrees of memory loss due to Erasure, a viral pandemic resulting in memory loss. Separated from Meridian at the start of the viral pandemic, Wyatt has been searching for his love ever since. Exploring themes of memory, connection, and the power of story, UnShakeable incorporates language from some of Shakespeare’s iconic works to create a modern romance.”

In 2019, when I saw UnShakeable with good friends soprano Adelaide Boedecker and baritone Calvin Griffith singing the roles of Meridian and Wyatt, I was blown away its simplicity, complexity, music and story. All elements came together for this operagoer. Now, many months into the pandemic, the recollection of watching Addie and Calvin bring the piece’s themes to life makes the real-time weight of COVID-19 all too palpable.

Erasure.
Without fanfare.
Erasure
The game is up.
All that mattered,
Memory shattered.
All of the people I knew
Have vanished from my mind,
Vanished into thin air.
Who were my father and my mother? Did I have a sister or a brother?
All of my memory has faded away
And left no trace behind.
Did I have friends?
Was I ever in love?                                                                                                                             

Given ongoing coronavirus disease, death and resurgence, as well as the en masse loss of personal histories, experiences and interactions, our 2020 version of Erasure seems to have arrived.  Adding in socially-distant everything and a sometimes overwhelming fear of others, shorter, impactful operas like UnShakeable may help us collectively heal - or provide temporary, necessary respite - from the endless emergency. But I also try to remember that when I departed my 2019 UnShakeable experience, I did so with an overwhelming sense of hope and joy.

When I shared the development of this blog with Kathleen Clawson, UnShakeable’s Dramaturg and Stage Director, she wrote to share that the experience “remains one of my proudest artistic achievements and the happiest of collaborations.” UnShakeable’s Librettist Andrea Fellows Fineberg went to the heart of the piece. “When contemplating writing an opera in commemoration, you are in the domain of memory. Add that it is Shakespeare and the opera could become many things. What it became, though, is a love story.”

I’m beyond thankful that Ms. Fellows Fineberg sent me the UnShakeable libretto this week. I’d forgotten some of the most pivotal words and powerful moments she’d created, which echo something I’ve been doing since pandemic began. Every clear evening, I step outside to look up at the New Mexico stars, wishing for something good to come out of this, usually finding some hope before I go to sleep. Lately, I’ve started doing this while listening to a fave pop song on repeat, now my pandemic mediation.

“‘Cause love is love, it never ends. Can we all be as one again?”

So, yes. Love. Once you’ve seen UnShakeable, let’s follow Wyatt and Meridian’s good example, connecting as one through our personal “wishing stars.” They matter and they work. - JM


Opera Innovation asked several individuals involved with UnShakeable and this screening for their thoughts.

Jason Silverman, Cinematheque Director
Center for Contemporary Arts, Santa Fe

Why is this screening of “UnShakeable” especially important right now? Please also expand on the critical role CCA Santa Fe plays in the community.

“A functioning society depends on humans connecting with each other. That’s true in good times and bad. I believe cultural institutions in this difficult moment, as always, must continue to find innovative ways to bring us together, across boundaries, in ways that give us hope and energy. We’ll need that hope and that energy as we confront the enormous challenges we must face. The CCA and The Santa Fe Opera are just two of many cultural organizations that are finding new methods of connecting us. The work being done is, to me, essential, as artists and other deep thinkers hold many clues to solving our problems.” 

“The UnShakeable event is the 41st event in the CCA’s Living Room, and our second collaboration with Santa Fe Opera, and through these programs we’ve been able to create, I think, a new virtual gathering space where important ideas, expressed by passionate and committed artists, educators, activists and others, can be shared.” 

Could you speak to CCA Santa Fe’s mission, vision and history of collaboration with The Santa Fe Opera?

“The CCA and The Santa Fe Opera have been collaborating for most of my 16 years at the CCA, and these collaborations remain a highlight for the CCA family.  Andrea Fellows Fineberg and The Santa Fe Opera team are visionary and generous, and they are brilliant at executing programs that move audiences. Together, we’ve produced shows with live music, deep and meaningful panel discussions, family programs, strange opera films from around the planet … and we even celebrated Igor Stravinsky’s birthday with a giant cake!”

Jacquelyn Stucker, Soprano | Intermusica Artists

“I am so honored to have created the role of Meridian, and I look back on the premiere and revival with fondness and nostalgia. Memory diseases run on both sides of my family, and my experiences with an aunt, and uncle, and multiple grandparents with either Alzheimers or FTD made my involvement in this project deeply meaningful for me on a personal level. The Santa Fe Opera’s strong track record when it comes to producing new American works is unparalleled, and I love that they’ve combined their hallmark artistic integrity with the realities of memory disease, an important and complicated aspect of modern life.” - Jacquelyn Stucker, Soprano

Soprano Jacquelyn Stucker as Meridian in UnShakeable (2016) | Ms. Stucker represented by Intermusica. Photo: CCA Santa Fe

Soprano Jacquelyn Stucker as Meridian in UnShakeable (2016) | Ms. Stucker represented by Intermusica. Photo: CCA Santa Fe

Jarrett Ott, Baritone | IMG Artists

“Illick and Fellows Fineberg’s work holds a deep place in my heart. Years later, I find myself still humming or singing parts of Unshakeable. It triggers the emotions of dealing with the current circumstances we’re facing, but also provides hope that as a community we can find each other again. We need to keep searching diligently for our own new realities and creative selves. Hopefully our post-pandemic reality can be half as beautiful as Meridian and Wyatt’s.” - Jarrett Ott, Baritone

Baritone Jarrett Ott as Wyatt in UnShakeable (2016) | Mr. Ott is represented by IMG Artists

Baritone Jarrett Ott as Wyatt in UnShakeable (2016) | Mr. Ott is represented by IMG Artists

Soprano Adelaide Boedecker | Stratagem Artists

Bass Calvin Griffin | ADA Artist Management

“UnShakeable is near to my heart, because I was able to work with Joe (Illick) while it was being workshopped. It was such an honor and a thrill! As a result, it had even more of an impact on me, especially when Santa Fe (Opera) asked my husband Calvin Griffin and me to perform Joe and Andrea’s piece for the Spring 2019 tour. Being able to delve into a work that explores memory loss with a significant other was powerful, to say the least. Now, as we’re separated from loved ones due to COVID-19, we can identify with the loneliness that Wyatt and Meridian must’ve felt. What a poignant and beautiful story, showing us how love and music truly are essential in helping humanity heal and connect.” - Adelaide Boedecker, Soprano

Bass-Baritone Calvin Griffin (Wyatt) and Soprano Adelaide Boedecker (Meridian) in UnShakeable (2019)

Bass-Baritone Calvin Griffin (Wyatt) and Soprano Adelaide Boedecker (Meridian) in UnShakeable (2019)

WATCH UnShakeable

with Jacquelyn Stucker and Jarrett Ott

TONIGHT ONLY | FRI 28AUG via CCASantaFe.org

  • WHAT: Online screening of UnShakeable and a panel discussion with notable New Mexico poets presented by the Santa Fe Opera, Fort Worth Opera and Center for Contemporary Arts in Santa Fe, New Mexico.

  • WHEN: TONIGHT, Friday, August 28 at 7 pm MDT / 9PM EDT.

  • HOW: Interested parties may register via the CCA’s website. The cost of admission is $12.00.


If you’d like more UnShakeable, or miss tonight’s CCA Santa Fe performance, watch Adelaide Boedecker and Calvin Griffin’s UnShakeable (2019) performance at SITE Santa Fe.










American Opera's 'Innovate or Die' Moment

 
Photo: Ken Howard | The Santa Fe Opera’s 2016 production of Mozart’s “Don Giovanni” | Set Design: Riccardo Hernandez

Photo: Ken Howard | The Santa Fe Opera’s 2016 production of Mozart’s “Don Giovanni” | Set Design: Riccardo Hernandez

By James B. Mowdy

(Santa Fe, NM) - As coronavirus rockets around the planet, billions of us are grappling with a new reality, doing our best to accept the absolute disruption of life as we knew it. As this frightening new normal dawns upon us, we’re realizing that our health security has been questionable for months, and that our ability to gather in public spaces is either curtailed or outlawed, with perhaps more of the same for months or years to come. 

For weeks, we’ve been isolated since no one is safe from the Great Equalizer of COVID-19, an infection with an unknowable prognosis. Some of us might already be infected, suffering mildly or acutely at home or fully asymptomatic. Cooped up, we’ve watched China, South Korea, Italy, Spain, France, the UK, Louisiana, Georgia, South Dakota and New York City explode with infection, with dozens to hundreds to thousands of deaths per day. Hospitals around the world are overtaxed and undersupplied. We’re at war.

Milan’s La Scala closed on February 23rd. The Metropolitan Opera followed suit on March 12th, cancelling all of March’s performances, and then a week later cancelling what remained of the season. Opéra de Paris, LA Opera, San Francisco Opera, The Royal Opera and festivals such as Opera Theatre of Saint Louis, Garsington and Aix en Provence followed, as coronavirus silences live operatic performance around the globe, without any reasonable assurance of safety until a vaccine is found.

And here we are.

Since February, I’ve had in-person, FaceTime, WhatsApp, Twitter and Instagram conversations about how the world’s greatest art form could survive and flourish in the United States, including how it could evolve into a sturdier, more equitable, sustainable and transparent industry that works for all, such as soloists and musicians dealt the cruel blow of force majeure.

Opera Saratoga’s Artistic and General Director Lawrence Edelson was recently interviewed on New York’s Classical WMHT-FM. Discussing Saratoga’s cancellation of its 2019 season, Edelson touched on the challenges opera faces in a dramatically altered performance environment, as well as the need for “proactive thinking.” Citing the immediate benefits of opera’s pivot to online channels, Edelson said that streaming can’t replace live opera performance (mostly agreed on this point). Edelson also raised practical questions, too. How do opera companies enforce social distancing and remain sustainable? How are restrooms, the box office, concessions and intermissions handled? And, perhaps most critically, how do performers and musicians manage close proximity to each other? Mr. Edelson didn’t claim to have answers to these questions, but he’s in the process of bringing fellow opera professionals together for high-level discussions on “how to share the performing arts” now and post-COVID-19.

I was pleased to hear Edelson say that he and his colleagues are “ethically bound to proceed with care“ since opera and classical music audiences typically skew older. Per Edelson: “We’re talking about COVID-19 right now…we’ve been very reactive to (coronavirus) because we’ve been forced to” but “the best way to predict the future is to create it,” paraphrasing a quote by Peter Drucker, the godfather of modern business management. His closing thoughts perfectly distilled the moment. “We are going to have to create a future where there is a wider variety of ways we can enjoy live performance. And I don’t think this means that traditional theatre-going is going to disappear, I certainly hope not because I love it. But I think it would be naïve to believe that the world is not going to change as a result of what we’re living through right now. I’d rather be on the front end of that change than chasing after it from behind.”

Figuratively looking outward from the stage, Mr. Edelson says that opera must reimagine how it engages live audiences. But shouldn’t American opera also spin on its heels to honestly assess, stress-test and reimagine how it works with the armies of creatives building their careers?

I’ve often said that opera singers and classical musicians are the original gig economy. But today’s gig economy hasn’t worked out that well for millions of Americans, even before the pandemic. The “company” person of earlier generations has disappeared; loyalty is limited and ultimately not required because everyone is an independent contractor. Like classical artists, tech professionals often work without job security, jockeying from employer to employer for the best, high-value experience, hopefully trading up to achieve some sense of financial security, a modicum of professional success or renown. As in opera, some in tech become wildly successful, perhaps as a star engineer, founder or major VC. But the similarities mostly end there. Tech professionals generally maintain or improve upon the lifestyle they’ve built, with the freedom to work remotely as needed or desired. Alternatively, and with rare exception, opera singers and classical musicians must be “at the office” to earn their living i.e. performing onstage, in a recording studio or at a special event. They must also continually hone their craft via lessons, practice, and other professional training at their own expense, which could mean additional side gigs just to keep the plates of their careers spinning.

Fortunately, there are US opera companies innovating right now and/or making decisions influenced by brand values and a laudable sense of business ethics. For example, Pittsburgh Festival Opera has reimagined its summer intensive as an “Online Young Artists Program”, utilizing recordings, podcast interviews, social media, and candid videos to maintain its audience until public gatherings are once again possible. It’s also significant to note that Houston Grand OperaLA Opera, Long Beach Opera and Opera Theatre of St. Louis are compensating staff (with some furloughs), as well as artists to varying degrees, in spite of cancelled seasons and ongoing uncertainty. Concurrently, The AGMA Soloist Coalition, formed in early 2020, is doing an excellent job spotlighting artist-supportive efforts by various American companies, working within the AGMA union to better address concerns and issues specific to soloists, which in turn strengthens their union. The coalition’s arrival couldn’t have come at a better time. As anyone who works in opera or follows the industry knows, there have been critical, and in some cases, recent moments when US companies have operated in a somewhat secretive fashion or exercised a kind of top down decision-making reminiscent of the Hollywood studio system of the 1930-50s.

This is not a hit piece. Rather, it’s an honest look at some of American opera’s business practices and how the now, mostly discarded mantra of “move fast and break things” should be applied to opera, a shock to the system that could ultimately result in a healthier industry. Because shouldn’t American opera want to be known as an equitable workplace? A workplace with new efficiencies, increased employee/contractor/artist loyalty and productivity? Also, as an industry governed by uniform business ethics and transparency, industry-wide innovations to protect and compensate artists, as well as a sense of proactive responsiveness to impending or potential business impacts? All of these could redefine American opera, creating a new kind of 21st century success for the art form.

The AGMA Soloist Coalition’s platform details specific areas where it seeks to improve artists’ collective standing. Two of those areas are:

  • Pay Structures

  • Manager and Artist Best Practices

Pay Structures

The AGMA Soloist Coalition seeks “ways we can protect ourselves financially in future contracts” while also “implement(ing) changes in the way singers are paid industry-wide.” To say that there’s a bit to explore and improve here is an understatement. Baritone Ryan McKinney, whose artistry I’ve long admired, recently tweeted how it’s important to “support the innovations we are seeing in content being created right now” i.e. during this crisis.

McKinney’s comments were in response to a beautifully distilled thread from tenor and MiddleClassArtist.com’s Zack Finkelstein. Finkelstein was discussing the free streaming of operas as soon as the crisis hit, which I view as a lost opportunity for several companies (more on that soon). Zach’s tweets verbatim:

  • “For foreseeable future, online content will be critical to artist business development and revenue. Streaming premium arts productions for free hampers our ability to survive in 6 months. We're giving away the ipad and hoping people buy it later when we need the cash.”

  • “By broadcasting the works from the peak of our production capacity before social distancing, we are overpromising and setting ourselves up for failure with audience expectations when we try to charge something. Giving out the 2019 ipad and following it up with the 2012 ipod.”

  • We are stifling innovation by giving away pre-covid entertainment online. How can we promote new work and ask people to pay $9.99 for it while competing with a limitless volume of free, flawlessly produced content? Is there room for new DIY albums in a free Met HD world?”

The obvious and easiest solution to this practice (or problem) is a paywall or digital subscription, something that works beautifully for the Medici.tv platform and app. Director David Paul saw it differently, tweeting that “some of the most successful corporations of our time” have used the free sample model to “awaken an appetite that is then worth paying to satisfy later. People are unemployed, we have the ability to give them joy,” and that this approach could “possibly generate new audiences.”

In my mind, Mr. Paul’s response only reinforced Finkelstein’s argument, so I responded, noting that opera is 1) a high-value luxury product and 2) its performance is a luxury brand experience. Why shouldn’t pay walls or monthly/annual subscription fees exist? Why is there no SAG-AFTRA-like artist residual / royalty mechanism for every download, stream or rebroadcast, based on a standard, industry pay per view model used by every American opera company? Could AGMA institute or manage something of this nature? Is a new, AGMA-affiliated body required?

Zach 1.jpg

But Mr. Paul stuck to his argument.

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Mr. Paul also thought it was “absurd” to innovate during the pandemic. I disgreed (apologies for the typo).

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I don’t know Mr. Paul and certainly have nothing against him, but I can’t think of a better time to begin serious discussions on how to restructure the ways American opera compensates creatives, when its way of doing business is forever changed (why I’m glad the AGMA Soloist Coalition is on the case). Apologies to Mr. Paul, but “down the road” just doesn’t fly. The expectation that artists and musicians can simply hang on for an indeterminate amount of time isn’t workable, all the more so during this crisis. 

Back to the pink elephant in the room. Why does the Mecca of American Opera - a bonafide luxury brand - stream its operas for free, the equivalent of leaving money on the table? What luxury brand does that? To be fair, a $14.99/month on-demand video offer is found just below free streaming content, but why make viewers scroll down to pay for this service when the page leads with content that’s free of charge? A compelling, of the moment call to action for purchase is missing. Ultimately, the decision to give away high-value content devalues this company’s one-of-a-kind, high-value work product, as well as the skills of highly-trained, best-in-world artists and musicians who perform live onstage and in perpetuity via free stream, a stream this company’s national and global audience would certainly purchase, just like MetHD. It’s not rocket science to see how pay wall/subscription fees could directly compensate soloists and musicians who lost their incomes when the remainder of the 2019/20 season was cancelled; many of us would be all the more inclined to purchase a streaming subscription if we knew funds were directly helping artists and musicians. A company-wide fundraising appeal could be added, as well, creating an innovative, almost corporate social responsibility-like initiative as PR campaign, publicly demonstrating The Met’s care and concern for the most critically important individuals in its employ, acting as American opera’s flag bearer, bar none. Of course, this could all still happen, so please feel free to forward this blog vers Lincoln Center!

Opera will continue being performed in this county, but what will it look like? Like the global aviation industry, a new and unknown business environment awaits. As previewed earlier by Mr. Edelson, how can the performance business model remain feasible in the age of social distancing? That factor alone changes the dynamic between audiences and performers. How many small to medium companies will fold? If the business of American opera stays the same, what happens when the next crisis arrives, artists and musicians once again holding an even emptier bag? 

Manager and Artist Best Practices

Mr. Edelson proposed action steps during his interview, many of which dovetail nicely into the AGMA Soloist Coaltion’s action plan regarding Manager and Artist Best Practices:

  • The Manager & Artist Best Practices group has been discussing the many issues facing managers and soloists, so we can support each other’s livelihoods as the classical music world rebuilds. We are currently most focused on topics that address immediate concerns in our contracts that have come to light in the midst of the global pandemic.

As the SC takes the lead on advocating and creating change for opera soloists, in concert with the greater AGMA union, the lynchpin dialogue is between soloists and their managers and/or management firms. The more aligned these respective parties become, the more powerful their lobbying abilities will become.

The need for proactive thinking

Mr. Edelson advocated proactive thinking, not reactivity. The SC had already started to think of ways to improve their members’ standing in their industry, prior to the pandemic. My suggestions regarding pay walls, subscriptions, residuals and royalties may not be new, but they should be considered for the benefit of all who work in and profit from opera in the United States. I referenced the Hollywood studio system of the mid-20th century, but perhaps AGMA and the SC could look at today’s Hollywood, the filmmaking industry, unions like SAG-AFTRA and entertainment agencies like CAA, ICM, WME et al to model new structures that compensate and protect artist IP, as well as management firms. When and if these structures come to exist in opera, contracts will evolve to make space for them i.e. business innovation and evolution.

Ethically bound to proceed with care

Bringing opera professionals together

The SC is bringing soloists together to begin working on collective goals with opera companies and their managers, but is this considered a brave or bold move? Are there soloists who are concerned about being associated with this group? Is it considered “activist”? In light of where we are, none of that really matters anymore. Just like Mr. Edelson brainstorms with his opera colleagues, it’s important that the SC and other coalitions in AGMA, as well as other parties across the American opera universe (company leadership, composers, conductors, etc), unify as one to seek common goals that shore up and solidify American opera, institute greater employee/contractor protections and better compensation models. Opera America is already an established, unifying body in American opera. Perhaps OA could become a powerful leader and partner in this effort as well?

Accepting change and leading

Predicting the future by creating it

The SC’s platform and videos already demonstrate a group of talented individuals in full awareness of how their livelihoods are consistently at risk, COVID-19 has only heightened this awareness and acceptance. But this level of acceptance is something everyone who works in opera must find, sooner than not, which includes management, leadership of every American opera company, Opera America and, perhaps most critically, the American opera-going public.

Most movements begin at the grassroots level. The SC is clearly playing that role, but it can’t create lasting change alone. SC’s increased union and management support is key. But US opera’s standard operating procedures will only improve when the opera-going public becomes fully aware of the multiple challenges most artists and musicians face, raising our voice en masse for the “essential workers” of opera, and using our considerable purchasing power and influence to uniformly demand change for the most important people in the room. There will be pain. The meteor of coronavirus will force some companies to shutter. Some might lose their relevancy if they’re unable - or unwilling - to powerfully meet the moment. More nimble organizations could become digital and/or socially-distanced companies or some interesting hybrid of the pre-COVID model and something altogether new, defining opera’s new normal. American Opera 2.0 has already begun its countdown to launch. The trick is not getting left behind.

JM