What Could Opera Learn From Pop Music?

Teatro di San Carlo de Napoli’s production of Bellini’s Norma, Teatre Principal, Palma, Spain (June 2018).

By James B. Mowdy

(Santa Fe, NM) - When I arrived in Paris last summer to see what were thought to be French pop icon Mylène Farmer’s final concerts, I didn’t realize how these experiences would not only transform how I see pop music, but opera, too.

Mylène Farmer 2019 began with “Coming from the Vortex,” our alien queen Mylène arriving onstage in a glowing orb lowered from the ceiling, followed by two hours of highly choreographed, Jean-Paul Gaultier-costumed extravaganza - successive, visually impactful vignettes with uniquely talented musicians and dancers. The finale was the dramatic full circle of "L’Horloge,” a poem by Baudelaire set to the music of decades-long collaborator Laurent Boutonnat, as well as the explosive opening of her first 1989 tour. Like the high priestess of the Druids, the high priestess of French Pop seemed to channel Bellini’s Norma, exiting the stage though a massive wall of projected flames augmented by billowing steam or smoke, climbing to the top of her own funeral pyre. After seeing this concert twice at Paris’ La Defense Stadium, I realized that the French word “spectacle” would forever describe the incomparable career bookend I shared with 50,000 fans over two nights. Stepping back a bit, Mylene’s oeuvre has always been quasi operatic in vocal style (high soprano), dramatic video visualizations and her ability to make an arena intimate. For over 30 years, across screens and on stages in the French speaking world, Mylène has presented universal human themes, touching on revolution, rebellion and renewal. The dark and the light. Sex, blood, murder, death and various forms of rebirth. If that’s not operatic, I don’t know what is.

WATCH: Mylène Farmer performs “L’Horloge,” the finale of her “Mylène Farmer 2019” series of concerts and the final performance of her Paris residency (June 22, 2019).

After seeing Mylène for the second and final time, I returned to my Air BNB between Opéra and Place Vendome, but not before having the foresight to video some of these operatic thoughts in front of the Palais Garnier Opera House (swipe left until you reach the 8th video).

Et voilà, the perfect segue…

Fast forward to April 2020. Isolated in New Mexico, the pandemic spreading, I accidentally discovered Christine and the Queens’ new EP as short film, the brainchild of “Chris” herself (a.k.a. songwriter, dancer, and creative extraordinaire Héloïse Adelaïde Letissier). Filmed entirely on the premises of the Palais Garnier de l’Opéra de Paris, “La Vita Nuova” is, in fact, an opera of sorts, augmented by visually arresting moments and incredible dance sequences, all powered by five of Chris’ dreamy, activated electropop cuts sung in English, French and Italian. Letissier says this in the New York Times, relating a preliminary conversation she had with director Colin Solal Cardo: “ I want to use the postcard of Paris, and I want to be the broken clown inside it. And then a faun will haunt me.”

Héloïse Adelaïde Letissier and actor Félix Maritaud as The Fauna begin their ill-fated entanglement atop the Palais Garnier in Christine and the Queens’ La Vita Nuova, a short musical film released on February 27, 2020, directed by Colin Solal Cardo. Photo: Vogue Magazine and Christine and the Queens.

In the opening shot, the Paris skyline in sight, the gorgeous dandy Chris encounters The Fauna, a mystical creature with lustful intent (as above). Loosely drawing from Dante’s work, a series of fabulous sequences follows, viewers literally falling into the Paris Opera Ballet’s dance studio with Chris, then onto the Garnier stage, into the Grand Foyer and then into the bowels of the building. At this point, she sucks the creature’s life away to herself become a lustful Fauna who pines for vocalist Caroline Polachek in the title track’s club-like sequence that Vogue dubbed as Thriller meets Paris is Burning. Is it a classic text fairy tale set to pop music? A “fever dream”, as described by an artist who “(likes) to think of everything as a novel” because she enjoys them? A melding of dramaturgy, fantasy, pop and dance set in the one of the world’s greatest monuments to classical arts?

Yes.

And we should factor in how many Christine and the Queens fans might now consider a visit to Opéra de Paris, based upon how beautifully La Vita Nuova showcases - and markets - it and the art that’s created there. The same could be said for Kylie Minogue’s Music’s Too Sad Without You, filmed at Venice’s famed Teatro La Fenice in 2018 (this Kylie fan’s interest doubled).

Yes, Christine and the Queens is one of France’s hottest pop acts and La Vita Nuova is an incredible achievement. However, Letissier isn’t an opera singer and her work isn’t considered operatic. But like Queen of French Pop Mylène Farmer, she creates musical connectivity to a visual story as a composer and librettist might, drawing upon universal human themes often found in literary works of high renown, their art songs for our time. And we can’t forget that when opera arrived, it was the pop music of its day. Now that operatic performance is mostly banished from the stage (as we knew it and for an unknown period of time), what could 21st century opera learn from contemporary pop music and the pop music concert experience? To create greater appeal and adoption by global audiences in a world primed for reconnection through music? To become a better, more widely appealing and durable art form?  

This is the open question we’ve posed to several professionals, all of whom have deep operatic experience and training, as well as an understanding of pop music’s unifying power and mass, cross-cultural resonance. Each individual has been encouraged to utilize their personal definition of pop music. Their interpretations and/or opinions will center around their primary area of expertise (or not, that’s their call). Looking forward to their thoughts i.e. how does opera innovate, perhaps borrow elements of pop music that make the most sense, evolving into something that still includes classical voice?  Our first contributor’s thoughts arrive soon. In the meantime, watch Christine and the Queens’ La Vita Nuova and, like opera, enjoy the visit to a visually arresting sound world. JM

Finding Our Frosting: Frisson Films' Visual Brand Identity Process

By Elyse A. Kakacek and Ryan Rivard

(New York, NY) - Classical music is facing some considerable growing pains during these unexpected times. Of course, there’s no shortage of things to mourn, but at Frisson Films we are determined to move towards a brighter future. 

Frisson Films is a non-profit organization that is focused on the filmed expression of classical music. But more than that, we want to be an agent of change in the way we represent classical music through more modern avenues, bucking classical’s more traditional norms.

Our industry has been shackled to racist, socioeconomic, and sexist inequalities for its entire existence. The pandemic and Black Lives Matter movement have brought our brokenness into sharp focus, accelerating change, which could redefine classical music for the first time in a long time.

With performance spaces shuttered, classical musicians have a rare opportunity to pause, leave dead weight behind and realign our passion for the art form.

At Frisson Films, we see the evolution of classical music through film, as well as other, new and unexpected mediums. For us, it’s the tailor-made film score inside every waking moment - our heart strings play, feelings externalize, cells vibrate. If you haven't heard the word before, “frisson”, the French word for “shiver,” is the scientific term for a physical response to being moved by sound or sight. We live for these musical chills, more commonly known as goosebumps.

Our goal was to capture and translate these core beliefs and intentions into Frisson’s visual brand identity.

A dear mentor and voice teacher used to say “you need something to put the frosting on.”  I took this to mean that no amount of glitz, glamour or "hype" could ever replace the essence of music, expressed effectively, and what it does for and to people. In the same way, no amount of  branding would matter if Frisson wasn’t already the amazing double chocolate fudge layer cake and company of our dreams. Let’s start our discussion here…

Loving our cake

When filmmaker Ryan Rivard and I founded Frisson Films in New York City, our goal was to incite the discovery of classical music by expressing it visually, through film. Collaborating with artists of all disciplines and genres, we empower classical musicians to express themselves without preconceived ideas of how classical music should be expressed - we don’t believe in boxes.

Once a year, we screen Frisson’s projects for live audiences at a Greenpoint, Brooklyn warehouse. Over the last two years, we’ve released multiple mixed-media short films: L’Eraclito Amoroso (2018), Behold the Archer’s Skill (2019) and Don’t you weep when I am gone (2020), the latter being our most recent film and favorite project to date. Don’t you weep when I am gone features acclaimed baritone Will Liverman’s performance and personal arrangement of the traditional African American spiritual. Liverman was most recently heard as Papageno in The Magic Flute at the Metropolitan Opera, we were so honored to have him on our screen. Thus far, our films have inspired many viewers to continue exploring classical music, key to our ROI, and two films screened in the UK, at the Everyday Arias and The Beeston Film Festival (2019/2020).  Frisson's use of film has also inspired other artists to embark on similar explorations. Along the way, we’ve cultivated a community of musicians, filmmakers, and artists all willing to experiment, which has become as important as creating our own, one-of-a-kind films. 

Finding our frosting

As Ryan and I became more aware of our unique positioning, it became clear that we needed to find the aforementioned frosting for our cake — to visually represent, with integrity, the essence and ethos of Frisson as described up to this point, while still resonating with our artists and audiences.

One of the first creatives to enter our consideration was designer Joe Bradford. Based in Providence, Rhode Island, Joe is a Design Manager for Hasbro Games.  Ryan and Joe had long-standing artistic respect for one another, so we knew we were in good hands when we asked him to come onboard.

In addition to designing our visual brand identity, Joe contributed other elements like the poster design for L'Eraclito Amoroso. The film marked Frisson Film’s UK and European debut in October 2019, screening in partnership with Everyday Arias at London’s Closeup Film Center and Nottingham’s Beeston Film Festival.

We began by sending Joe three things: a spec sheet referencing simple and striking designs, the definition of frisson and a photo of hairs standing on end. Then we dove headfirst into all the details. The three of us agreed that one of classical music’s biggest barriers to entry is its traditional aesthetic.  “As someone who didn't grow up with the genre, it often felt stuffy, exclusive, or out of reach,” Joe said. “I'm excited by the ideas of approachability and inclusion…Frisson Films' efforts to break the mold with a modern, inclusive aesthetic that enables people to discover a genre they might not have otherwise."  

We asked him to share some insight on his design process: “I began the Frisson logo design process with a round of digital exploration creating logo concepts with perfectly set typefaces, moving around vector anchor points with mouse and keyboard, adding filters and noise with the intention of simulating the look of goosebumps.” Unfortunately, it didn’t go as planned. “When reviewing the work a few days later, it felt cold, overthought and disconnected from the idea of classical music.”

We returned to the drawing board and settled on a revised goal for Frisson’s visual identity. After this conversation, Joe realized that the logo needed to be produced by hand.

Per Joe: “The goal for the Frisson Films visual identity was (for it) to resonate honesty and fervor, much like the creation and performance of classical music itself. It needed to be a statement of creative passion, perfect with imperfections. And so with this clearer vision of what the logo was trying to embody, I went to work on how to communicate that through the medium of pencil on paper."

When Joe sent over a gallery of possible logos, the choice was immediately obvious for us. “The choice of cursive was chosen as a signifier for speed and excitement, (bringing) to mind a vision of someone pouring out over sheet music, frantically making marks, the music in their head playing faster than the pencil can move across the sheet of paper.” It was honest, passionate, simple and resonated deeply. And yes, it gave us the requisite goosebumps!

Joe also shared that “the lines which ground the logo serve as an abstract motif of a music staff, and reinforce the idea that Frisson is lifting or rising.” We couldn’t agree more. When Frisson audiences, artists and fans see our logo, we hope this sense of movement transmits, but we also hope they hear a crescendo, or perhaps a bow quickly sweeping across violin strings. Allegro?!

The final product. Visual brand design by Joe Bradford.

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Experience our films (without paywall) via links above or here. Follow us on Instagram to stay updated on new projects releasing in the coming months, including a fully animated short film by Joe Bradford, set to a commissioned acapella piece for voices by New York composer Nathaniel Adams. We also have a special quarantine project to announce soon, and we’ve begun working on the planning stages of a filmed, full-length new opera by composer Dan Felsenfeld and librettist Bea Goodwin. 

If you’re moved and able, please consider a donation to help us fulfill our mission of inciting curiosity for classical music, film and the multitude of ways it is visually expressed. 

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Elyse Anne Kakacek is a Co-Founder and Co-Artistic Director at Frisson Films. An American soprano living and working in New York City,  “Kakacek sets her smoldering lyricism into flame” (OperaWire) with her solo album Untethered, available on Spotify, iTunes and Amazon. Follow Elyse on Instagram at @frissonfilmsorg and @furelysek545.

Filmmaker Ryan Rivard is a Co-Founder and Co-Artistic Director at Frisson Films. Based in Queens, Ryan is a Producer at Reel Works, a non-profit that mentors and trains New York City youth in filmmaking. Follow Ryan on Instagram at @ryanrivard.

Joe Bradford is a multidisciplinary designer and musician based in Providence, Rhode Island. Joe is currently a Design Manager for Hasbro Games where he has helped make your favorite board games for nearly a decade. Follow Joe on Instagram at @joebradford.