Photo: Soprano Carrie Hennessey performing Britten's 'War Requiem' at Hertz Hall, Berkeley, California (2016)
(San Francisco) - Business owners (and opera singers everywhere, hold that thought) understand why marketplace differentiation counts. Building market share begins when unique talent and brand identity create space through storytelling and strategy, resulting in interest (work) and ongoing loyalty (positive reputation, word of mouth, and repeat engagements). However, there's something every business owner and artist should do right now to begin this process. Get a hashtag.
Northern California soprano Carrie Hennessey built her social media and real-life story around one of the most recognizable hashtags in American opera and performance. Most recently noted in San Francisco Classical Voice's 'Best of the Bay 2017,' Carrie is a talented artist and actress, but I'm continually impressed with her consistent use of #Operamom to build personal and professional brand.
TAKE AWAY: Carrie's #Operamom is literally synonymous with "American soprano Carrie Hennessey." Do the Google search, I dare you!
If you already have a hashtag, that's great news. QUESTIONS for have and have-not camps:
Is your chosen hashtag yours and yours alone?
Does it instantly define who you are, what you're doing, or paint a picture that piques interest and investigation?
Is it an organic hit on Google?
Do colleagues, the public, and brands know you by your hashtag?
Contact BSPOKE to find out how hashtags and other tactics may drastically improve your personal and brand strategy.
Soprano Carrie Hennessey is represented by Vox International Artists.
Excerpted from a November 26, 2017 blog published on BrandStoryNow.com.
JM