CHOC Corporate Communications featured in Public Relations Global Network podcast

 

(La Quinta, CA) - When you’re invited to be on the Public Relations Global Network podcast, you say yes! We’re thrilled to announce that our chat with The Hoyt Organization founder Leeza Hoyt and PRGN Presents host Abbie S. Fink is now live.

Since 2021, THO has been Community Housing Opportunities Corporation’s trusted public relations partner. Leeza & I had fun discussing our working relationship with Abbie, notably how CHOC’s team of consultants do critical heavy lifting for our respective brand and why it works; honored to collaborate with visual/digital designer Margaret R. Thompson, Velvet Leaf Creative’s Jennifer Pellerito, Conduit Studios LLC’s Ted Pickell and Johann Schram Reed, NoéMontes.com Photography, and CHOC Impact’s Amahirani Reyes.

Huge thanks to Leeza, Abbie, and Adrian McIntyre, PhD for the opportunity to join them on the pod; this episode perfectly captures Leeza and THO’s areas of PR expertise, as well as PRGN’s seamless referral power among member agencies. JBM

From PRGN: In this episode, Abbie Fink talks with Leeza Hoyt and James Mowdy about the client perspective on building a communications team and working with an external public relations agency.

James shares his experience transitioning from being a consultant to working in-house at CHOC and assembling a team of external communications professionals. They discuss the organizational structure of CHOC’s communications department, the importance of managing expectations, budgeting for communications, and the value of having quality assets for media coverage.

Key Takeaways

  • CHOC has built a team of consultants to support their communications efforts, ensuring they have access to top-notch professionals in various areas.

  • James Mowdy’s previous experience as a consultant gives him a unique perspective on hiring and working with communications agencies, allowing him to understand the challenges and needs of both sides.

  • The partnership between CHOC and the Hoyt Organization has been successful due to a shared passion for the organization’s mission and a strong understanding of each other’s roles and expertise.

  • Having quality assets, such as photos and videos, is crucial for media coverage and can make the job of the communications agency much easier.

  • Budgeting for communications is an important aspect of planning, and CHOC has been able to predict their costs by working closely with their consultants and setting clear expectations.

About the Guests

Leeza Hoyt, APR, is president of The Hoyt Organization, Inc., the Los Angeles area partner agency of PRGN. As a 25+ year veteran of the communications industry, she is passionate about helping clients navigate the new world of today's communications landscape. Her team has developed awarding winning campaigns for regional companies and national organizations in a wide variety of industries. She has been recognized by many organizations including being named as a "woman to watch" by Globest.com, and named as one of the top Marketing & Communications CRE Influencers by Real Estate Forum. In addition, she is a member of the Forbes Council, and the agency was named one of the top 200 PR firms in the country in 2021.

James Mowdy, MBA, is the Director, Corporate Communications for the Community Housing Opportunities Corporation (CHOC), a non-profit, affordable housing developer based in Fairfield, California. He is known for transforming stories into bold tactics and a winning, goal-focused strategy. Prior to joining CHOC, he had his own consulting practice that delivered communications solutions to small businesses, startups and the C-suite across multiple sectors. His background also includes working with Discovery Communications, MC Saatchi Advertising and British Airways prior to founding his own practice.

About the Host

Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre.

 

The Santa Fe Business Incubator Launches Brand Therapy in New Mexico

Design : Santa Fe Business Incubator

Design : Santa Fe Business Incubator

(Santa Fe, NM) - The Santa Fe Business Incubator and BSPOKE have launched Brand Therapy for SFBI clients and Santa Fe entrepreneurs.

From SFBI: "The SFBI is excited to be partnering with James Mowdy, Founder of BSPOKE Brand Consultancy to offer Brand Therapy office hours every Monday and Tuesday of the week. Not sure if you’re maximizing your digital presence? Want some feedback on your latest marketing materials? Ready to brainstorm new ways to engage your customers? Schedule your one hour Brand Therapy session with James today.

Brand Therapy is an opportunity to receive confidential feedback on your current branding strategies, challenges, and/or new projects and initiatives. This pro bono offer is for one (1) 60-minute session and open to both SFBI clients and other c-suite leaders, startup founders and small business owners located in Santa Fe."

BSPOKE began collaborating with SFBI in 2018, conducting drop in consulting office hours, which makes remote Brand Therapy consulting and being a member of The Santa Fe Business Incubator Council of Business Advisors (COBA) exciting, new chapters in our partnership. Visit SFBI.net

If your Santa Fe small business is an SFBI member, bootstrapped and impacted by the pandemic, click here to arrange a pro bono Brand Therapy appointment via email.   

JM



CVEP Adds Brand Therapy to Virtual Business Services Offerings

Photo: Coachella Valley Economic Partnership (CVEP)

Photo: Coachella Valley Economic Partnership (CVEP)

(Palm Springs, CA) - BSPOKE is honored to collaborate with the Coachella Valley Economic Partnership, offering Brand Therapy virtual consulting to CVEP’s iHub portfolio of companies via Instagram video and FaceTime. It’s been a pleasure working with several Palm Springs iHub clients this month, including eTagz QR Medical ID and Qwiktarp Inc. In the attached July 14th blog, CVEP's Vice President of Innovation Laura James asked about the origins of Brand Therapy, and the experience of working with founders and startups while remaining socially distant.

Read the full CVEP blog here.