CASE STUDY:
THE SANTA FE OPERA
CLIENT: The Santa Fe Opera, a $200MM per annum economic powerhouse.
BRIEF: Develop a strategic brand storytelling plan for SFO's 59th season; improve SFO operagoer brand experience across social media and the real world.
APPROACH: Organization-wide interviews with department heads and employees; development of SFO's most compelling brand narratives in line with established PR and marketing plans.
RESULTS: SFO’s first cross-company strategic storytelling plan; BSPOKE for SFO recommended brand narratives drove critical Denver Post and Albuquerque Business First press wins; first USA opera house to Periscope to break brand news; SFO on Twitter's rebrand and relaunch, developing brand voice; established new social media to real-world brand best practices and operagoer touch points; exhaustive, post-mortem reporting and recommendations for SFO public relations, advertising and marketing communications.
CASE STUDY #2:
THE SANTA FE OPERA APPRENTICE SINGERS PROGRAM
CLIENT: The Santa Fe Opera Apprentice Singers Program, one of the world’s finest opera training programs.
BRIEF: Develop and execute SFO Apprentice brand training with individual artist consultation and advisement
RESULTS: During the 2015 season, BSPOKE ideated and programmed "Opera Singers are Brands," a bespoke training experience for 50 apprentice singers. Surprising selected participants through “this is your life” social media case studies, we showcased respective, winning approaches that demonstrated brand identity, storytelling and brand strategy excellence. We also conducted private, onsite consultations as an extended function of SFO Media and Public Relations, a first for a USA-based opera company. From August 2020, BSPOKE, in coordination with Apprentice Program Director Gayletha Nichols, provided Pro Bono Brand Therapy to the 2020 Santa Fe Opera Apprentices, virtually consulting with individual singers across the United States via FaceTime, WhatsApp and Zoom.
