CASE STUDY:
THE BRITISH AMERICAN BUSINESS COUNCIL OF NORTHERN CALIFORNIA
CLIENT: The British American Business Council of Northern California has been “super-connecting” in the Bay Area since 1954, “fostering commerce, friendship & economic growth between Northern California and the United Kingdom.”
BRIEF: Develop and execute BABCSF brand storytelling training with emphasis on social media, digital and business networking events
APPROACH: PowerPoint presentation-as-training with rolling Q&A for BABCSF executives and staff
RESULTS: Utilized tech, business and BSPOKE case studies to demonstrate effective social media conversion and loyalty through brand storytelling. Working from a BABCSF brand identity baseline, examined BABCSF’s current marketing deployment, recommended best KPIs; presented and co-ideated BABCSF’s most compelling untold stories and untapped, high-value opportunities and tactics (based upon understood mission, vision and goals). Increased BABCSF staff confidence and excitement for creating its own, cohesive brand strategy across social media, digital and real-world events.
Learn more about BSPOKE’s work with BABCSF member companies.
